Meet the Founder

Meet Our Founder – Ankit Gupta

Ankit Gupta is the visionary force behind our brand — a unique blend of creativity, confidence, and real-world style. With a background as a software engineer and a growing presence as a social media content creator, Ankit has inspired a massive community of over 3 lakh subscribers on YouTube (ANKIT TV) and nearly 2 lakh followers on Instagram (@ankitguptta).

His content resonates with modern men, offering practical, relatable advice on fashion, grooming, and lifestyle that actually fits into everyday life. What sets Ankit apart is his ability to merge tech-savviness with trendsetting — turning his long-time passion for fashion into a brand that simplifies style for everyone.

Whether you're looking to elevate your wardrobe, refine your grooming routine, or just feel more confident in your look, everything you need is right here. This isn't just clothing — it's a community, a lifestyle, and a movement led by someone who's walked the same path as you.